Don't Treat Declined Credit Card Orders as Dead-beat Customers! It's Costing You

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What do you do when you check your daily transactions report and you notice a declined order? While recently on the phone with a good friend that markets on the Internet he mentioned that he’s never thought anything on the subject. “If their card was declined during processing, there’s nothing we can do about that” was his take on things. We may be friends, but I don’t share that attitude.

There could be several reasons why an order was declined, one of which could be a glitch in your processing system. Oh-No! Not our system, we have the most high-tech system possibly available…don’t we all wish. Why not give the customer a second chance to make the purchase? All it takes is about 1 minute to send them an email to try and figure out what the problem was and that 2 minutes could result in a sale.

Here is an example of a template we use to send out such an email if we received a declined order.

Email Example:

Subject : Recent Order Problems

Hello ,

While reviewing our recent transactions, it came to our attention that your attempt to order PRODUCT XYZ123 using your credit card was not successful. We apologize for any inconvenience our online order form may have caused.

The most common cause of a failed credit card purchase attempt, is that the credit card numbers were not entered correctly. When entering your card number, make sure you do so, like this, to avoid errors: 1234567812345678

If you attempt to enter spaces 1234 5678 or dashes 1234-5678 between the card numbers, your purchase will be declined.

, in the event that you would like to return to the order form and purchase PRODUCT XYZ123 you are more than welcome to do so, using the following link : Place Link Here

Since you encountered problems the first time you may want to clear the cache in your computer or try using another browser.

If you prefer, I can process your order manually within our secure area. To do so I will need to know:

Full Name

Phone Number

Address

Credit Card Number

Expiry Date.

You can reach our customer support line by calling [Phone Number Here], one of our staff members would be very happy to assist you.

If you encounter any further problems, or have any questions or concerns, do not hesitate to contact me by responding to this message.

Best Regards

[Signature here]

P.S. Did you know that you could also place an order with us using a check or money order? Please let me know if this option interests you.

End Email.

Now all you do is save this as a stationary file within your email program and all you have to do is enter the email address of the potential customer you’re contacting as well as other items to personalize the email. It’s as simple as that.

Lets give customers a second chance.

Best Regards

Chris De La Rosa

Chris De La Rosa is a work from home dad who manages Genuinejobs.com You can also read my daily entries at my blog, A work from home dad's story.

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