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Small Business Info Index
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- The 5 Traits of Baby Boomer Business Owners By Bill Gluth
As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer’s who own a small business.With this group identified as my target demographic, it was important to understand them better. Who are …
- Internships: Good for Everyone By Andrew E. Schwartz
Many job applicants want a job but often do not have the prerequisite experience, experience that they can only have by getting a job. Managers who take the chance and hire them may have to spend considerable time and effort training them, only to find the new recruits unsuitable or unhappy with the jobs and looking for employment elsewhere. One …
- Find Your Niche & Follow It - Part 1 By Rob Taylor
In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word.Mark Twain once said: “Find out where the people are going and get there first”.With the advent of the internet you can certainly find out what folks are wanting. Being the first at the front of th…
- Legal Planning for Small Businesses: Ten Biggest Mistakes By David Burgess
Owners and managers of small businesses frequently fail to adequately address legal issues. This failure may stem from being busy with other matters, unaware of or insensitive to legal concerns, or reluctant to spend the money to hire an attorney. Unfortunately, such businesses may end up incurring substantial expenses or liabilities that could…
- Improve Your Small BusinessThrough the #3 Universal Funnel Law By Leanne Hoagland-Smith
Universal Funnel Law #3 – Every business must have sales. A sales plan along with a sale model or process works to convert prospects into actual sales.Leo Burnett, a pioneer American in advertising, said “Plan the sale when you plan the ad.” His comments reinforce that your sales plan must follow your marketing plan. Universal Funnel Law #3 fol…
- How Micro Loans Can Mean Macro Success for Your Business By Cheryl Antier
"Inch by inch, row by row...that's the way my garden grows" was a favorite saying of my grandmother's -- usually when she was trying to teach me something about patience!While I never mastered the art of having patience, I have learned how that saying can apply to creating a successful business.If you've got big dreams for starting or growing you…
- Are Merchant Services Worth It? By Jack Chevalier
If the company is successfully invoicing the customers, you may be put off by the costs of merchant services, which take a percentage of all your sales. However, avoiding potential loss from non-payment can quickly make up for the expense. Plus, you will no longer have to spend staff time issuing late invoice notices or wait 30, 60 or even 90 day…
- Using Technology to Manage Customer Loyalty By Richard Cunningham
Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information.The typical company spends 80% of customer research time and effort gathering information, and only 20% of that time using it. Companies conduct research to gather information, but it i…
- The Key to a Successful Business By Rietario Daffari
Where would a business be without a business plan?
A business plan sets the course for the future of the
business. It gives the business owner or manager a
sense of direction, listing the objectives and goals of
the business from the outset.Writing a business plan requires a lot of time; a
successful business plan cannot be a rush job. Once …
- 10 Necessities for a... By Carmin Edwin Olivier
When you make the decision to earn income from the internet you will need to go through a set up process to be ready for business.Following are the basic steps in setting up for home business success.1. AttitudeThe key to your business success is your attitude.Treat your business like a business.This is critical whether you are working part-time …
- Mobile Car and Truck Washing Vehicle Placement By Lance Winslow
To maximum potential profits and dollars in a mobile washing business it pays to set up in your mind in advance the best and most strategic place to park, before stopping to wash. You will obviously want to park your rig in a location that allows you to do as many cars as possible without moving the vehicle. For instance; let us say that your ho…
- The Truth About Government Grants for Your Business By Cheryl Antier
Free money! Receive up to $25,000 that never has to be paid back -- Guaranteed! Get a grant to start your own business today!If you're a small business owner, or you've always dreamed of starting your own business, you've probably run across ads like these. Companies that "guarantee" you'll get a grant to start your own business that never has to…
- 8 Tips for Setting Up a Joint Venture By R. Syahriansyah
Many people are apprehensive about approaching other businesses to suggest a joint venture. They are concerned that they might be asking too much, or that they might offend someone. You can't think like this! Remember that joint ventures are win-win deals that give all parties involved an opportunity profit!Simply follow these easy steps, and set…
- 'Buyer Beware' of Business Purchase Contracts! By Mark Smock
Paperwork, specifically legal documents, is a prerequisite to
buying any business. It doesn’t make any difference if you buy
a business once in your life or do it all the time, every
business acquisition purchase contract is different and
requires intense scrutiny on the part of the business buyer,
much more so than the business seller.As a busin…
- Are You Making the Most of Your Intern? By Andrew E. Schwartz
KEEPING INTEREST HIGH: Supervision is key to the success of the program. Interns like direction, but don’t like to feel they are being constantly checked on. Even this small amount of direction, however, can take a great deal of time. It is important to be willing to set aside this time to give the intern direction. One method that seems to work …
- 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them By Susan Carter
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven ProductIs your business idea built on market research or a hunch?Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and th…
- Computer Related Habits From Small Business Owner - Be Prepared, Avoid Despair By Elisa Shostak
Aside from the fear of losing a spreadsheet or research project prepared for a client, what prompted me to write this article was the realization that it takes nothing short of persistent follow up to stay ahead of computer threats which could ruin my business. I also accepted the fact that keeping my computer free of viruses and spam is paramoun…
- The Benefits of Using Freelance Consultants / Trainers for Your Project By John Roberts
What are the benefits of using a Freelance Consultant / Trainer for your next project?Companies are often wary of employing freelance trainers when setting up a new project or contemplating a 'roll out' operation or ‘change’ scenario. There are however distinct advantages to using freelance as against permanent resources, and some of these are ou…
- If You Want Business - Be Consistent By Bette Daoust, Ph.D.
Why does consistency in the message have
an effect on how the business relationship is formed?Your message to others needs to be consistent. You need to define your expertise and develop your elevator pitch. Do not go to events and change what you do just because the person you are talking to needs something just outside your sandbox. Remember t…
- Entrepreneur, Are You the One In 10,000? Your Chance Of Being Funded Depends On It By Eric P. Barnes
You’re in the office of a Venture Capitalist. Stacked on his desk are dozens of business plans. On the table beside him are many dozens more. His secretary enters, burdened with the morning’s mail. He groans. More business plans.Is this man, who manages a VC firm, unique in his field?No. Every individual VC or VC firm is being inundated dai…
- Private Franchising is not Real a Real Franchise By Lance Winslow
One major issue not being addressed right now in the regulatory definitions which guide consumers and lawyers in business opportunities and franchising is the new term being used; Private Franchising. The Federal Trade Commission decided it would revise its definitions of such opportunities in 1995, but failed to address this issue. The use of th…
- More Business Card Marketing By Bette Daoust, Ph.D.
If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need…
- Are You Using a Chess or Checkers Small Business Marketing Strategy? By Jeremy Cohen
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.Chess is a more complicated game than checkers as there are mo…
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